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Our philosophy is to keep things simple and functional.   This means first finding out how you work in practice and the best way to streamline operations.  We identify the areas that can be effectively automated and those that are best left to human beings.  This results in a system that adds real value and does not solve a problem by creating another.

Things should be obvious.  There is an art to the obvious.  Creating the obvious is not always obvious.  It takes an appreciation of how the people expect things to work.  Conventions should be followed.  No one would build a car and change the layout of the pedals.  Similarly, software should be written to take advantage of what you already familiar with.

Focus on the stuff that is done frequently.

90% of the features of the average word processor are not used by most people.